Working on projects with the Conseil québecois du loisir is a unique privilege. So, when the opportunity arose to collaborate, Valéry embraced it wholeheartedly. Drawing from the campaign’s established look and feel, her approach playfully showcases the indispensable role of volunteers across sports, leisure, and outdoor activities.

This campaign is a celebration of the deep sense of community and belonging we can all experience through volunteerism.

Breathing animated life into Valéry’s illustrations, Productions Cina was a perfect, creative match. Working together, they helped the campaign radiate warmth while clearly communicating its messages.